Privacy policy
This page explains what personal data we process, why, for how long, and what rights you have.
Effective from 14 October 2026
Controller
The controller of your personal data is LiveTechPro s. r. o., company ID (IČO) 09724907, registered office Žitavská 629/48, Liberec XI-Růžodol I, 460 01 Liberec, Czech Republic, registered in the Commercial Register kept by the Regional Court in Ústí nad Labem, Section C, Insert 51591 ("we"). For any matter concerning personal data, contact us at info@livetechpro.cz. We have not appointed a data protection officer, as we are not required to do so.
What data we process
- identification and contact details you provide in a form or by email: name, email, optionally phone number, company name, company ID and event location,
- the content of your inquiry or message: selected equipment, dates, notes and the history of our communication,
- data needed to conclude and perform a contract and for invoicing, including identity document details recorded in the hand-over protocol,
- technical data: IP address and browser information in server logs and when protecting forms,
- data from cookies and similar technologies, only to the extent described on the Cookies page.
Purposes and legal bases
- Handling your inquiry or question – replying, preparing a quote and the inquiry status page. Legal basis: steps taken at your request prior to entering into a contract (Art. 6(1)(b) GDPR). If you act on behalf of a company, we process your data based on our legitimate interest in communicating with customer representatives (Art. 6(1)(f) GDPR).
- Concluding and performing a contract – equipment rental, provision of services, hand-over protocols and complaints. Legal basis: performance of a contract (Art. 6(1)(b) GDPR).
- Accounting and tax – issuing and archiving documents. Legal basis: compliance with a legal obligation (Art. 6(1)(c) GDPR).
- Protecting forms against abuse using Google reCAPTCHA. Legal basis: legitimate interest in protecting the website against spam and automated attacks (Art. 6(1)(f) GDPR).
- Website security and operation – server logs, overload protection and anonymous aggregate visitor statistics without cookies. Legal basis: legitimate interest (Art. 6(1)(f) GDPR).
- Analytics and marketing – audience measurement via Google Tag Manager and Google Analytics, and Sklik remarketing. Legal basis: your consent (Art. 6(1)(a) GDPR), which you can withdraw at any time in the cookie settings.
- Establishing and defending legal claims, for example if rented equipment is damaged. Legal basis: legitimate interest (Art. 6(1)(f) GDPR).
Providing data in the form is voluntary, but we cannot handle your inquiry without the required fields. We do not carry out automated decision-making or profiling with legal effects.
How long we keep data
- inquiries and questions that did not lead to a contract: 2 years from the last communication,
- contract documentation and project communication: for the term of the contract and then for the limitation periods, usually 4 years after the contract ends,
- accounting and tax documents: for the period required by law, 10 years for tax documents,
- server logs containing IP addresses: usually no longer than 3 months,
- data processed on the basis of consent: until consent is withdrawn, at most for the period stated on the Cookies page.
Recipients and processors
We never sell your data. We only disclose it to the extent necessary to:
- our web hosting and email service provider, where website data and emails are stored,
- Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland – reCAPTCHA and, with your consent, Google Tag Manager and Google Analytics,
- Seznam.cz, a.s., Radlická 3294/10, 150 00 Prague 5 – Sklik remarketing, only with your consent,
- external accountants, tax and legal advisers bound by confidentiality,
- public authorities where required by law.
Google may transfer data to the USA. Such transfers are based on the European Commission's adequacy decision (EU-U.S. Data Privacy Framework) or standard contractual clauses.
Inquiry status link
After you send an inquiry, you receive an email with a link containing a randomly generated code, where you can check the status of your inquiry. Anyone with the link can see the inquiry, so please do not share it.
Your rights
You have the right to access your data, to have it rectified or erased, to restrict processing and to data portability. You may object to processing based on legitimate interest. You can withdraw your consent at any time; this does not affect the lawfulness of processing before the withdrawal.
Send your requests to info@livetechpro.cz. We will handle them without undue delay and within one month at the latest. If you believe we process your data unlawfully, you can lodge a complaint with the Czech Office for Personal Data Protection (Úřad pro ochranu osobních údajů), Pplk. Sochora 27, 170 00 Prague 7, www.uoou.gov.cz.
Changes
We may update this policy, for example when our services or the law change. The current version is always available on this page.